Web design for physiotherapists
A physio website that pulls in self-pay and insured patients, lists your specialisms clearly and connects to the booking system you already use.
01 / Why most physio sites underperform
The website is doing your reception's job badly
A good physiotherapy website should answer four questions before anyone touches a phone: do they treat what I have, are they recognised by my insurer, who is the clinician, and can I book without a phone call. Most physio sites answer none of those clearly. So patients ring, reception triages, and the whole thing scales badly.
We build physio sites that do the qualifying for you. Service pages by presenting complaint, insurer logos on the homepage, clinician bios with HCPC numbers, and a booking flow that drops straight into your existing PMS. The phone goes from being a triage line to being the rare exception.
After launch we keep the site moving. New clinician joining, an extra insurer added, a shockwave unit installed, holiday cover - drop a message in the portal and we make the change.
02 / What physio clinics get
Built for how physio patients pick a clinic
Insurers, specialisms, clinicians, booking. In that order, on the homepage, where they belong.
Insurer logos that earn the click
AXA Health, Bupa, Vitality, WPA, Aviva, Cigna. We surface the insurers you are recognised by on the homepage so self-pay and PMI patients self-qualify before they enquire.
HCPC and CSP credentials in plain sight
Your HCPC registration, CSP membership and any post-grad MSc, sports or pelvic-health qualifications go on every practitioner bio and the footer. Patients and insurers both look for them.
Service pages that match how patients search
Sports injury, post-op rehab, neck and back pain, women's health, vestibular, shockwave. Each gets its own page so the right patient lands on the right starting point.
Online booking and pre-appointment paperwork
We connect Cliniko, Pabau, TM3 or your in-house system, then add a consent-compliant intake form so patients arrive with their history filled in instead of in the waiting room.
Home visit and clinic-only made obvious
If you do home visits, the radius and pricing should be on the page. If you do not, do not bury it in an FAQ. We make the offer clear so phone calls stop being five-minute screenings.
Equipment and clinic photography
Real photos of your treatment rooms, gym, shockwave unit and ultrasound. Stock images of running shoes do not convince anyone. We help you brief a local photographer if you need one.
03 / How it works
From first call to your booking diary
Patient mix call
We talk through your caseload split - sports, post-op, MSK, women's health, insured versus self-pay - and design the homepage hierarchy around what you actually want more of.
Service pages and pricing
We draft each service page with you, agree on session lengths, prices and insurance handling, and write the FAQs around the questions reception fields most often.
Build and integrate
We build the site, connect your booking system, wire up the intake form to your patient management software and run the whole thing past you on a staging URL.
Launch and iterate
We migrate the domain quietly, hand you the portal and adjust pages as new patient feedback comes in. Insurance changes, new clinician, equipment upgrade - one message away.
FAQ
Common questions
Will the site help me rank for my town's physio searches?
Yes. We write each service page around what people in your area actually type, set up location and clinician schema, and connect the site to your Google Business Profile so the map listing and the homepage tell the same story.
Can patients book directly with a specific physio?
Yes. Each clinician bio links to their own slots if your booking system supports it. Patients pick the practitioner first, then the time, which is how most physiotherapy bookings naturally work.
How do you handle PMI versus self-pay enquiries?
We give insured patients a clear path that lists the insurers you are recognised by and what they need from their provider, and we give self-pay patients a separate route with prices and packages. Reception spends less time triaging.
Can you connect to my clinic management system?
Cliniko, Pabau, TM3, Jane App, PPS and most other PMS providers offer either an embeddable widget or a public booking link. We connect what you already use rather than asking you to migrate systems.
What about consent for any case study photos?
We only publish patient images and stories you have written consent for, and the gallery is built so you can take a case down through your portal in minutes if a patient changes their mind later.
How long does the build take?
Usually two to four weeks from the first call to launch, depending on how quickly we can lock in service copy and any clinical photography. We do not need months. We do need clear answers from you on a handful of decisions.
Ready for a physio site that books patients while you treat?
Start free. We design, build and look after your clinic site for one simple monthly fee.