Which of Our Packages Is Right for You (and Why Each One Exists)

The last post was about the Free Site and why £79 a month is actually a good deal. Fair enough. But not every business fits into that box, and a few people have since asked what the other packages are for and why they cost what they do.

So here is the full picture. What each option exists for, what it includes, and roughly who it is built for. No upsell, no pressure. Just a clear map so you can figure out which door is yours.

We have five active packages at the moment. Three are website builds. Two are ongoing plans that sit alongside a build.

The builds

Free Site - £0 upfront, then £79/month

This is the one we talk about most because it solves the most common problem: small businesses that need to exist online without writing a four-figure cheque to find out whether a website will work for them.

You get a professional three-page site, built and launched by us, with no upfront fee. After it goes live you pay £79 a month, which covers hosting, SSL, uptime monitoring, backups, security updates, and minor content changes whenever you need them. No contract, cancel anytime.

Who it is for: tradespeople, local services, freelancers, new businesses, anyone who needs a credible online presence without a big initial spend. If your main goal is "when someone Googles me, something decent comes up," this is almost always the right starting point.

Who it is not for: businesses that need more than three pages from day one, a custom design system, or a proper CMS.

Full breakdown of what is included is in this post.

Starter Site - £1,500

This is the step up for businesses that have outgrown three pages but do not need a full custom build. You get up to five pages, a customised layout built around your brand, a proper contact form, basic SEO setup, analytics, and two rounds of revisions.

The key difference from the Free Site is scope and flexibility. You are paying for a site that is shaped around your business rather than dropped into a clean template. You also get more room to say everything you need to say - services pages, an about page, a gallery, a testimonials section, whatever the shape of your business demands.

Who it is for: established small businesses that need a proper website, not a placeholder. If you have been running for a few years, have a clear brand, and want a site that actually represents what you do, this is usually the right fit.

Who it is not for: businesses that need a content management system they can edit themselves, or a site with a blog, case study library, or complex structure.

Growth Site - £3,000

This is the main business website for companies that take their online presence seriously. Eight to ten pages, a custom design system, conversion-focused layout, lead capture forms, a CMS so you can update content yourself, proper SEO structure, and performance optimisation.

The jump from Starter to Growth is not just about page count. It is about building a site that is designed to do a job. The design starts from your goals, not a template. The structure is shaped around the way your customers actually buy. You get a content management system so your team can keep pages fresh without calling us every time. And the whole thing is engineered to load fast, rank well, and convert visitors.

Who it is for: established businesses, consultancies, agencies, growing service companies, anyone whose website is a real part of how they win work. If a new customer brings in four or five figures of revenue, this package pays for itself on the first or second one.

Who it is not for: tiny local businesses where three pages would already do the job. You do not need to spend £3,000 to solve a £79 problem.

The plans

The builds above are one-off. Once the site is launched, it is launched. But a lot of businesses want ongoing support - someone to keep the site healthy, make changes, and help it improve over time. That is what the plans are for.

Care Plan - £149/month

This is the "keep it alive and looked after" plan. Hosting, SSL, backups, uptime monitoring, security checks, a chunk of monthly edit time, email support, and monthly reporting so you know what has been touched and what is working.

Who it is for: any business that has had a site built (by us or by someone else) and wants someone responsible for keeping it running without having to think about it. If you do not want to be the person answering "why is the site down?" at 9pm, this is the plan.

It pairs naturally with a Starter or Growth Site build, but it also works as a rescue plan for sites built elsewhere that have been neglected.

Growth Plan - £349/month

This is the plan for businesses that want their website to actively get better over time, not just stay alive.

You get everything in the Care Plan, plus more monthly edit time, ongoing landing page tweaks, conversion rate improvements, basic SEO support, reporting with recommendations, and priority turnaround.

The difference in philosophy is important. The Care Plan is maintenance. The Growth Plan is improvement. If you have decided your website is a core channel for bringing in business, and you want someone actively making it work harder, this is the plan for that work to happen inside.

Who it is for: growing businesses that are serious about their website as a marketing channel. If you are running ads, trying to improve conversion, or investing in SEO, having someone on retainer to make the changes and track the results is usually cheaper and faster than hiring.

How to figure out which one you need

The honest way to choose is to ask two questions.

First: how much does your business need the website to do?

If the answer is "just exist so people can find me," you are in Free Site territory. If the answer is "represent my established business properly," you are probably a Starter. If the answer is "be a serious part of how I win new customers," you are probably a Growth Site.

Second: do you want someone looking after it afterwards?

If the site is critical to your business and you do not want to be the one managing hosting, backups, and updates, add a Care Plan. If the site is meant to get better every month and actively bring in more leads, add a Growth Plan.

Most of our clients fall into one of three shapes: Free Site on its own (it includes hosting and support), Starter Site plus Care Plan, or Growth Site plus Growth Plan. Anything else is usually a custom situation we will talk through directly.

What if none of these fit?

Sometimes a business needs something bigger or weirder than a standard website. A custom platform. A product build. An e-commerce catalogue with complex logic. A lead generation funnel tied to a paid ad campaign. An MVP for a new SaaS idea.

We do that work too, but we scope it case by case rather than putting a fixed price on it, because every project of that size is genuinely different. If that sounds like you, get in touch and tell us what you are trying to build. We will come back with a realistic scope and cost.

The bottom line

The packages exist because most small business website needs cluster into a few clear shapes, and it is kinder to everyone to put a price on the front door than to quote every enquiry from scratch. It also keeps us honest. When the price is public, we have to make sure the value is obvious.

If you are not sure which one is right for you, do not agonise over it. Pick the one that feels closest and start a conversation. We will tell you if you are in the wrong box, because the wrong package is a bad experience for both of us.

The right package is whichever one you get the most value out of, not whichever one costs the most.

Related reading: what you actually get for £79 a month on the Free Site specifically, and your website in the age of AI search on why having a real website matters more now, not less.